E-commerce Website Redesign Project
Phorus Beauty
Phorus Beauty, a dynamic single-product skincare brand, aimed to revamp its website interface and user experience within a tight budget. I had the pleasure of designing their new website, contributing to an improved brand image, and boosting traffic and sales.
PROJECT OVERVIEW
Background
Phorus Beauty is a fresh single-product brand promoting a powerful serum to address various skin discoloration concerns like dark spots, acne marks, and hyperpigmentation. The client aims to redesign the website interface and enhance the user flow to increase the average time spent on the page and, ultimately, drive higher sales, all while working within a minimum budget.
Deliverables
Shopify Website Redesign
UI / UX Design
Responsive Landing Page Design
THE CHALLENGE
Limited Product Showcase
As a single-product brand, Phorus Beauty needed to effectively present their featured serum, finding a balance between engaging visitors and offering essential information.
Demonstrating Product Efficacy
Hyperpigmentation is a complex skin issue, which brought about a unique challenge. We needed to explain how Phorus Beauty's product effectively dealt with this problem in a way that potential customers could easily understand.
Compelling Brand Story
Since Phorus Beauty is a new brand, we needed to share its compelling brand story in a way that helps people get to know them better, making it easier for customers to remember this fresh brand and build trust.
THE SOLUTION
Collaborating closely with the client from Phorus Beauty, to design a fresh, clean, and modern skincare eCommerce website, specifically tailored for the Shopify platform. Spotlighting the product features and reinforcing the brand story in a captivating manner, encouraging users to engage more deeply and spend more time on the page.
THE FINAL DESIGN
WHAT THE CLIENT SAID
“Thank you for all your work on my website and for providing the illustrations. You are such a gem, and I’m very glad to have found you! Your assistance has made me incredibly excited and happy with the way my website is shaping up.”
